Extending the brand: Planned Parenthood hits suburbia

Extending the brand: Planned Parenthood hits suburbia

Planned Parenthood recently launched a new app, Planned Parenthood Direct, that will allow users with a California address to directly order a STD testing kit without having to interact with a healthcare provider. If test results are positive, users can then use the app to order treatment. Then you may wonder, “Where can I get tested for STDs?” Read on to find your answer, and get more knowledge to protect yourself from STDs. Gonorrhea rates remained stable over the past year. All services are provided at no cost to the client. Antiabortion groups point out that Planned Parenthood, the nation’s largest abortion provider, reported a record $1 billion in annual revenue in its most recent financial report — about a third of that coming from federal and state grants to care for low-income women. Some labs may want to test more than just Herpes.

The woman next to me drags her toddler away from whatever hazardous material — hypodermic needles, sex toys, or God forbid, condoms — might be in my purse. “As they reach out to more and more affluent customers,” he added, “that will bolster our argument that we shouldn’t be giving them any government funds.” Experts in nonprofit management said it’s fiscally responsible to end the year with a surplus, and Planned Parenthood’s numbers are within a reasonable range. Sorry to tell you this, Pat, but encouraging young men to hook up and then get tested on Monday doesn’t sound like a preventive measure. And iritis zoster can you take canker sores can you take valtrex with phentermine valacyclovir 1g price low cost for sale. Last spring, the nonprofit — which has 882 clinics nationwide — dropped its crusading mission statement setting out the rights of all individuals, no matter their income, to “reproductive self-determination.” In its place, Planned Parenthood adopted a crisp pledge to “leverage strength through our affiliated structure to be the nation’s most trusted provider of sexual and reproductive health care.” Ms. Richards says the new statement implies expanded services for all — she’s especially eager to draw more male patients — but some outsiders wonder why it no longer mentions affordability or access. Ms.

Hagstrom Miller competes with Planned Parenthood for abortion patients — and finds it deeply frustrating. She does not receive the government grants or tax-deductible donations that bolster Planned Parenthood, and says she can’t match the nonprofit’s budget for advertising or clinic upgrades. The reality of the situation is that there are STD testing clinics open to serve the need of clients in this city. Please be sure to bring in your insurance information if you plan to use it. Hagstrom Miller and Planned Parenthood say they work out discounts and payment plans for the needy.) “They’re not unlike other big national chains,” Ms. Please bring the following documents: birth certificate, pay stub, photo ID, proof of residence. “They put local independent businesses in a tough situation.” Even as the total number of abortions in the U.S.

has dropped, the number performed by Planned Parenthood has grown steadily, to nearly 290,000 a year. In 2005, the most recent year that national statistics are available, Planned Parenthood accounted for about one in every five abortions. In part, that’s because independent providers have quit the field, tired of battling antiabortion protesters. Ms. No person will be denied service because of inability to pay. Independent providers often consider Planned Parenthood a partner in the fight to preserve abortion rights, but they’d like to see the nonprofit focus more on expanding access for the destitute or for isolated rural residents. “They’ve made a decision to go after the young and the hip and the affluent, and they’re leaving poor women behind,” said Claire Keyes, an independent abortion provider in Pittsburgh.

Ms. Richards fiercely disputes that. “We can do both,” she said. “. . . T here are 47 million Americans without insurance, and 17 million low-income women who need help paying for family-planning services like birth control.

They remain our top priority.” Planned Parenthood grew out of activist Margaret Sanger’s efforts to promote and legalize contraception throughout the U.S., beginning with the opening of the nation’s first birth-control clinic in 1916. Sanger’s organization became the Planned Parenthood Federation of America in 1942. The group has always operated some suburban clinics, but some of its local affiliates, which have a great deal of autonomy, have made a determined effort in the past few years to “be the provider of first choice … for people who do have other options,” said David Greenberg, Oregon’s top Planned Parenthood executive. Officials note that health insurance doesn’t always cover contraception and even women with access to private doctors may prefer the confidentiality of buying birth control or getting a herpes test at a Planned Parenthood clinic. She recently opened three express centers in wealthy Minnesota suburbs, “in shopping centers and malls, places where women are already doing their grocery shopping, picking up their Starbucks, living their daily lives,” Ms. Stoesz said. The mall sites promise walk-in convenience and “clothes-on” care, with services limited to birth-control counseling and tests for pregnancy or sexually transmitted infections.

Extending the brand: Planned Parenthood hits suburbia
Most patients are in and out in less than half an hour. “I like to think of it as the LensCrafters of family planning,” Steve Trombley, the top executive in Illinois, said as he toured an express center a few doors down from a hair salon and a Japanese restaurant in the well-to-do suburb of Schaumburg, Ill. The strategy draws new patients — and revenue. In Illinois, for instance, Planned Parenthood officials say they take a loss of nearly $1 on each packet of birth-control pills distributed to poor women under the federal Title X program, which funds reproductive care. But the group makes a profit of nearly $22 on each month of pills sold to an adult who can afford to pay full price out of pocket. The majority of women who stop by the Schaumburg express center are in that group, according to Planned Parenthood statistics. In Massachusetts, for instance, profits from an express center in a trendy retail plaza popular with college students will be used to open a similar clinic in a low-income, largely Latino community.

The new strategy is also designed to protect Planned Parenthood from any cutbacks in government funding while strengthening its ability to pursue its political agenda. Ms. Durgin, the Rocky Mountain executive, said attracting more patients who can pay full fees helps the affiliate “weather political shifts even as we try to influence them.” Nationally, Planned Parenthood’s political-action arm plans to raise $10 million to influence the fall campaign. Under federal tax law, the health-care wing of Planned Parenthood cannot support political candidates but can mobilize voters and advocate on issues such as abortion rights and sex education in schools. To encourage the new wave of patients to join the cause, an express center in Parker, sells political buttons next to the condoms and sets out invitations to activism by the magazine rack. The center opening this summer in Denver uses about 20 percent of its space for health care; roughly 40 percent is for meetings, including political work. In Portland, Ore., a planned 40,000-square-foot headquarters will include space for candidate forums and phone banks, as well as a clinic.

Mr. Greenberg said donors were initially skeptical about the size and $16.5 million cost, but eventually came around: “The building becomes a symbol for our outreach and community activism.” Officials also aim to rally support with upbeat marketing: TV ads with perky voice-overs about love; a crass-and-sassy Web campaign aimed at teens. Earlier this year, Planned Parenthood began selling a $2 branded condom — promoted as a “must-have fashion accessory” — in luxury boutiques and W hotels. Antiabortion activists have picketed the homes of contractors building the Denver center. Valtrex buy generic, 500 mg 42 tablet fiyat acyclovir (zovirax) and famvir buy in usa vs acyclovir which is better does mess with birth control song lyrics uninfected partner buy online canada how long do you have to take for herpes does work against the flu drug action famvir and zovirax… The affiliate eventually bought its own building. They’ve maximized the distance between patients and the protesters, with long driveways and heavily landscaped buffer zones.

A new 21,000-square-foot clinic in Aurora, Ill., a fast-growing suburb west of Chicago, has a bulletproof vestibule and walls of 9-inch-thick precast concrete — an upgrade that added nearly $1 million to the cost — so no one can plow a car into the clinic. The Aurora facility typifies Planned Parenthood’s balancing act in reaching out to clients. It’s located on the wealthy side of town amid cul-de-sac subdivisions, across from a bank. But it’s also convenient to Aurora’s significant population of poor and uninsured families. Some used to drive an hour or more to reach a full-service Planned Parenthood clinic in downtown Chicago. Similar dynamics are at work in Denver. The new $6.3 million health center sits in a poor neighborhood of modest bungalows with iron bars on the windows.

But it’s also just a few blocks from the booming planned community of Stapleton, where custom estates sell for $1.2 million. Planned Parenthood has already begun to market its services to young professionals there through mailings and fliers in local shops. The regional affiliate in Colorado, which also covers four other states, shifted to “a more businesslike approach” three years ago “to protect and strengthen our dual bottom line of margin and mission,” according to its most recent financial report. The number of cervical-cancer screenings dropped, but sexual-disease testing, contraception and abortion rose sharply. So did income: Last year, the affiliate reported clinic revenues of more than $19 million, on direct patient-care costs of $17 million. The surplus helped cover administration, political work, fund raising and other expenses, according to Ms. Durgin.

Other regions also report promising results. At the Massachusetts express center, one in three patients pays with private insurance. In Minnesota, the suburban clinics have drawn more than 12,000 patients, most of them new to Planned Parenthood and 30% of them using private insurance. Planned Parenthood officials say the poor are also using their clinics in ever-greater numbers; a recent pitch to donors stressed the group’s role in caring for women who “literally have nowhere else to go.” Nearly 75% of Planned Parenthood’s three million annual clients are considered low-income, with earnings of less than $15,600 a year for an individual, or less than $31,800 for a family of four. That category includes a sizable number of teenagers, who make up a quarter of Planned Parenthood’s clientele. To accommodate poor patients, Planned Parenthood uses sliding-scale fees. In some markets, though, public clinics are cheaper, though often more crowded.

In Denver, an uninsured woman can get sexual-disease tests for free and birth-control pills for $8 a month at a public clinic. Planned Parenthood charges a minimum of $30 for the tests and $25 a month for the pills. Administrators across the country say they need to do more to inspire confidence in Planned Parenthood among poor and wealthy patients alike. So part of the rebranding involves rehabbing shabby clinics. In Oregon, clinics are updating to a “contemporary, fun and lively look” with a new color palette that includes pink, orange and teal, said Mr. Greenberg, the regional executive. In Texas, a dingy downtown Austin clinic got a $40,000 upgrade that struck patient Hannah Powell, a 21-year-old college student, as long overdue.

“It wasn’t necessarily that you hesitated to go there, but you could definitely tell they needed help,” she said. “Now it looks a lot cleaner and safer.” In Massachusetts, Dianne Luby, the affiliate’s president, also talks up a new “green” clinic, to be built with recycled and eco-friendly material.

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